In Marketing Tools you can now make use of SMS Keywords to interact with supporters!
Keywording in SMS
People can text a keyword to your shortcode number to trigger an action. Keywords are useful for people to send text to opt-in to your list or for sending an auto-reply with a link to a page where they can make a donation.
Regulatory Keywords
You can use keywords like STOP, UNSUBSCRIBE, etc., for regulating your SMS messaging. These regulatory keywords enable supporters to opt out of receiving unwanted messages. These are managed in the Twilio Extension (requires Super Admin access).
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Keyword Campaigns
You can quickly create a keyword campaign to engage supporters in a giving or advocacy campaign:
From the Marketing Tools tab, click SMS Keywords, then click Create Keyword.
Enter a Keyword. Select Campaign Type (Sign Up or Auto Reply). Add a message with supporter data or page links.
The Signup SMS option
With the Signup option, you can select a page for a supporter to have taken action on and if desired, you can set an opt-in for them to be signed up for. You can also add instruct supporters to text back with another Keyword to further engage them. Then you can set up an Autoreply SMS message with a link that directs them to a donation/petition/Advocacy page, etc.
The SMS Autoreply option
With the Autoreply option, you can set up a Keyword that supporters can text back to you that opts them into an opt-in or shows them as participating on an ETT, Survey or Petition. You can also share links that direct them to a page.
Reporting
You can view how many responses you’ve had to your Keyword by selecting the quick stats:
