Target database: District/Unitary/Borough Council leaders

Summary

Name	UK / English : District/Unitary/Borough Council Leaders
Major update schedule	Quarterly
Records	~377 (varies)
Region	UK (England, Scotland, Wales and Northern Ireland)
Single or multi target?	Returns one target per postcode except if there is a joint or co-leader
Can be used for Tweet-to-Target pages?	No
Can be used for Click-to-Call pages?	No
Can be used for Political Broadcasts?	Yes
Can be used for Data Mapping?	No
Allows for target setting filtering?	No

This database contains the single leader of the UK’s district, unitary or borough councillors per ward, unless there is a joint leader or co-leader in which case it returns two targets.

It can be used for email-to-target pages and for political broadcasts.

Description

In the UK, one or more councillors represent a “ward”, which are the primary unit of electoral districts.

Some wards are represented by county councillors, and some by district, unitary or London borough councillors. Some have both kinds (known as two-tier councils).

This is a good guide if you want to know more: Local government structure and elections

The supporter’s postcode is mapped, via the email-to-target page, to a ward area in this database and a target is displayed for the supporter’s target email.

This does not return county council leaders, so if you wish to target both kinds of councillor, you have two options:

Because we provide both the “UK / English : District/Unitary/Borough Council Leaders” and the “UK / English : County Council Leaders” databases, you can add both to an email-to-target page (by having target settings as multi-database). It means that two-tier postcodes would return both leaders as its target.
You can use the “UK / English : Council Leaders – Upper Tier” database which can be used on its own. This returns a single leader (for postcodes that have a two-tier council this will return their county councillor leader).

Related databases

These databases handle the county councillor and district/unitary/borough councillors.

UK / English : District/Unitary Authority Councillors – this database contains the UK’s district, unitary or borough councillors per ward
UK / English : County Councillors – this database returns targets for wards represented by a county council
UK / English : Councillors – Upper Tier – this database combines both district/unitary/borough councillors and county councillors. For postcodes that have a two-tier council this will return their county councillors.
UK / English : District/Unitary/Borough Council Leaders – this database returns the district/unitary/borough council leader (one target)
UK / English : County Council Leaders – this database returns the county council leader (one target)
UK / English : Council Leaders – Upper Tier – this database combines both district/unitary/borough councillors and county councillors and returns a single council leader. For postcodes that have a two-tier council this will return their county council leader.

These databases are subsets of the other databases:

UK / English : Northern Ireland District Councillors
UK / English : England Non-Metropolitan District Councillors
UK / English : England Scotland Wales Unitary Authority Councillors
UK / English : London Borough Councillors
UK / English : England Metropolitan Councillors

We do not provide a candidate database in the case of elections.

Use these pages to get an idea of the kinds of contacts that are returned:

District/Unitary Authority Councillors
County Councillors
Combined (multi-database – the two above)
Councillors Upper Tier
District/Unitary/Borough Council Leaders

Structure

Column name	What it holds
Salutation	The complete salutation of the target, e.g. “Dear Councillor Marland,”
Organization	The name of the district, unitary or borough region, e.g. “Milton Keynes Council”, “Cyngor Gwynedd”, “Glasgow City Council” or “London Borough of Southwark”
Position held	One of “Chairman of the Council”, “Chairman of the Council/Leader of the DUP”, “Chairman of the Policy & Resources Committee”, “City Mayor”, “Co-Leader of the Council”, “Deputy Leader of the Council” “Executive Mayor”, “Joint Leader of the Council”, “Leader of Ryedale First Independent Group”, “Leader of the Council”, “Leader of the Liberal Democratic Group”, “Leader of the Residents Association Group”, “The City Mayor”, “The Lord Mayor”, “The Mayor”
Title	The target’s title, e.g. “Councillor” or “Cllr Mrs”
First name	The target’s first name
Last name	The target’s last name
Suffix	The target’s suffix if appropriate
Phone number	The phone number of the target if available
Fax number	Not used
Various address fields	The address fields of the target if available
Party image	Not used
Biography 1	The ward name, e.g. “Wolverton” or “Brunswick & Adelaide”
Biography 2	Not used
Twitter Handle (Biography 3)	Not used
Biography 4	The type of area, one of District Council (Northern Ireland), English Non-Metropolitan District, English Unitary Authority”, London Borough, Metropolitan Council (England), Scottish Unitary Authority, Welsh Unitary Authority
Biography 5	Not used
Biography 6	Not used
Biography 7	The UK region (one of East Midlands, Eastern, London, North East, North West, Northern Ireland, Scotland, South East, South West, Wales, West Midlands, Yorkshire and Humber)
Party (Biography 8)	The target’s political party (one of “Alliance Party of Northern Ireland”, “Conservative”, “DUP”, “Green Party”, “Independent”, “Labour”, “Labour/Co-operative”, “Liberal Democrat”, “Other” “Plaid Cymru”, “Political Affiliation Not Specified”, “Residents Association/Ratepayer”, “Sinn Féin”, “SNP”