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Go to Marketing Tools > Google Analytics
Enable Google Analytics Integration by ticking the box
Set the Mediums – this is the marketing medium you are using to deliver this content (Email Newsletter, Emergency Appeal, etc.). This will add a utm_source attribute to the email. This will add a utm_medium attribute to the email using this value
Set the Source – this identifies where the traffic is coming from (EngagingNetworks, ENEmail, etc.). This will add a utm_source attribute to the email using this value
Set your domains – these will be your domains for pages that you want to enable this on. For example your Base URLs in Engaging Networks, plus any sites you might want to track (e.g. your homepage). Only domains set here will have the tracking added. Each domain needs to be on its own line.
Click ‘Save’ to store these settings.
Once you’ve enabled the Google Analytics integration, you’ll be able to use the utm_campaign attribute in email classic or marketing tools broadcasts and you can update this for each email you send.
Email Classic:
Marketing Tools - Broadcasts:
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An example URL might be:
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https://secure.engagingnetworks.net/page/109703/action/1?ea.tracking.id=&utm_medium=email&utm_source=engagingnetworks&utm_campaign=ABC123&utm_content=2023+Important+action+-+Core&ea.url.id=6501888 |
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Once the metric is set that you would like to base the winner off ofon, you will need to set the amount of time to wait before the winner is determined.
By default, this is set to 24 hours but can be adjusted to suit your needs. We recommend setting this value to 2 or more hours.
Click ‘Save’ to store these settings:
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The sending time is calcaulted calculated by adding the delay to the top of the hour of the sending time. For example, a send at 9:05 with a 2-hour wait will be sent at 12. |
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The domain authentication tools allow you to verify that your SPF records (mandatory) and custom DKIM (optional) are set up properly for your sending domains. You will see a list of the sender domains you have set up and you can then click ‘validate’ to check that you have configured everything properly.
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The SPF validation will only check that you have the appropriate SPF for Engaging Networks in place. It will not validate the overall health of your SPF set-up. |
Seed Lists
Seeds lists are groups of email recipients who can be added to your Engaging Networks account and subsequently sent emails. The recipients in seed lists will not be added as supporters in the account and do not need to meet the email audience criteria in order to be sent the email. For more information, click here.