You can report on a Broadcast by clicking the Reporting stage when editing a broadcast, or by clicking on the reporting icon in the list of broadcasts under the Marketing Tools > Messaging > Broadcasts menu 
. The reporting screen is split into several areas with different statistics:
Top area (four boxes)
Engagement Count
Single Donations
Recurring Donations
Total Donations
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Sent – the number of supporters sent this message
Opens – how many supporters opened this message
Open rate – the percentage of opens (Opens/Sent)
Clicks – the number of clicks on links within the message
Click Rate – the percentage of clicks (Clicks/Sent)
Unsub – the number of unsubscribes
Unsub Rate – the percentage of unsubscriptions (Unsub/Sent)
Bounce – the number of hard bounces
Bounce Rate – the percentage of unsubscriptions (Bounce/Sent)
Spam – the number of emails marked as spam by the supporter (if you see high amounts of these you may be sending to supporters not expecting to get your emails, e.g. they are not opted-in. Check your query and get in touch with Support with any questions)
Donations – the number of donations made from the message
Advocacy count – the number of advocacy actions made from the message
Engagement count – the number of engagement actions made from the message (specifically actions taken to a non-fundraising page)
Performance
This shows a line graph of opens over time. You can switch to By Hour or By Day
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