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Google Analytics 4 replaced Google’s Universal Analytics (UA) on July 1st, 2023. Universal Analytics data will continue to be temporarily visible, but UA will not be usable as a platform. |
Take a look at the webinar for background on what the switch to Google Analytics 4 means and how to prepare.
How does Google Analytics relate to Engaging Networks?
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STEP 1: Create a new Google Analytics 4 property and “web data stream” with tracking code
1a. Getting started with Google Analytics 4 (After June 2023)
If you do not have a Google Analytics account (or you are reading this after July 1 2023) you can create a new Google Analytics 4 property by following the instructions here: https://support.google.com/analytics/answer/9304153?hl=en
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The Google support article “[GA4] Add a Google Analytics 4 property (to a site that already has Analytics)” explains how to use the Setup Assistant.
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Do not allow Google to automatically set up a GA4 property (aka auto migration)
After Step 4 in the instructions here, scroll down and disable “Automatically set up a basic Google Analytics property”
This process is called “auto-migration” and Google recommends against using it. The The new account will be ”automatically updated with basic configuration details” which could be problematic. It would be better to set those details manually.
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STEP 2: Create a new Google Analytics 4 property with a new tracking code
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Below is a screenshot of step 5 in the process here, choose “I want to create a new Google Analytics 4 property”
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For Step 7 Choose the option to “Install a Google Tag” on the Set up a Google Tag page
You want to start with a new tracking tag specifically for Google Analytics 4. Google may present the option to re-use the existing tag on your site or you may have the option to “Create property” which re-uses the tag on your site – do not choose these options.
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Choose “Install Manually” and copy the code that is presented.
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Add the code you copied in the previous step to the <head> section of all page templates, immediately after the “data layer push” code. This tracking code must be added to every page template used on the site.
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As As mentioned previously, you do not need to remove your Universal Google Analytics tracking code until after July 1, 2023 – in fact Google recommends keeping both tags on your site until that date.
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To enable this, go to where it says Hello YOURNAME > in the top navigation, and then Account settings > Account Preferences and, near the bottom of the page, tick the box to “Expose transaction details”. Your page-builder pages will now contain a “pageJson” object that consists of various key value pairs. Click here for more information on what the variables mean.