A messaging broadcast is a campaign sent via the Marketing Tools. It can be an Email sent to a group of supporters, an SMS, or a combination of both. It can also have conditional content or split tests.
A broadcast consists of several stages which can be worked on individually (and in almost any order) until you are ready to send:
- Setup – the name and type of broadcast
- Audience – who the broadcast will go to
- Message – the broadcast message itself
- Testing – testing the message by sending tests to yourself, colleagues or a seed list
- Sending – sending the message
- Reporting – reporting on a sent message
The first step is to create your new broadcast.
Creating a new broadcast
To create a new broadcast, go to Marketing Tools > Messaging > Broadcasts.
This will list your existing broadcasts, if any. To create a new broadcast, you can either copy an existing broadcast or create a new one.
Copying an existing broadcast
This method copies across everything in an existing broadcast, including the message content and the audience query. This can therefore be a quick way to create something similar again. To copy an existing broadcast, click the copy icon
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next to the item in the list.
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You will be asked to give the broadcast a name. This is used internally, for reporting and querying so it’s recommend you use a naming convention to make managing your messages more easy.
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Create a new broadcast from scratch
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To create a new broadcast from scratch, click the orange
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Create Broadcast button.
You will be taken to the Setup screen where you can decide on the name of the broadcast and type of message.
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here.