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Sent – the number of supporters sent this message
Opens – how many supporters opened this message
Open rate – the percentage of opens (Opens/Sent)
Clicks – the unique number of clicks on links within the messagerecipients who have clicked a link in your email
Click Rate – the percentage of clicks (Clicks/Sent)
Unsub – the number of unsubscribes
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unique clicks on
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the unsubscribe link or the total number of unsubscribes when using a one-click unsubscribe page.
Unsub Rate – the percentage of unsubscribes (Unsub/Sent)
Bounce – the number of hard bounces
Bounce Rate – the percentage of bouces bounce (Bounce/Sent)
Spam – the number of emails marked as spam by the supporter (if you see high amounts of these you may be sending to supporters not expecting to get your emails, e.g. they are not opted-in. Check your query and get in touch with Support with any questions)
Donations – the number of donations made from the message
Advocacy count – the number of advocacy actions made from the message. Advocacy page types include Click to Call, Email to Target, Petition, and X Post to Target.
Engagement count – the number of engagement actions made from the message. Engagement page types include Data Capture, Ecard, Email Signup, and Survey.
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