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1. Go to Marketing Tools > Google Analytics

   

2. Enable Google Analytics Integration by ticking the box

3. Set the Mediums – this is the marketing medium you are using to deliver this content (Email Newsletter, Emergency Appeal, etc.). This will add a utm_source attribute to the email. This will add a utm_medium attribute to the email using this value

4. Set the Source – this identifies where the traffic is coming from (EngagingNetworks, ENEmail, etc.). This will add a utm_source attribute to the email using this value

5. Set your domains – these will be your domains for pages that you want to enable this on. For example your Base URLs in Engaging Networks, plus any sites you might want to track (e.g. your homepage). Only domains set here will have the tracking added. Each domain needs to be on its own line.

6. Click ‘Save’ to store these settings.

Once you’ve enabled the Google Analytics integration, you’ll be able to use the utm_campaign attribute in email classic or marketing tools broadcasts and you can update this for each email you send.

Email Classic:
Marketing Tools - Broadcasts: Image Removed

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An example URL might be:

https://secure.engagingnetworks.net/page/109703/action/1?ea.tracking.id=&utm_medium=email&utm_source=engagingnetworks&utm_campaign=ABC123&utm_content=2023+Important+action+-+Core&ea.url.id=6501888

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