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  • Insert Supporter Data will insert data as a “mail merge” for that supporter from their database record (with a fallback if the data is blank for that supporter).

  • Insert Campaign Page Link will link selected text to an Engaging Networks page (which will pre-populate the page with their data), a Static Page, or an External URL (for example your website or Facebook page). More on this below

  • Insert Unsubscribe Link will link selected text to allow the supporter to unsubscribe from an opt-in question by clicking the link, or send them to an email subscription page. More on this below

  • Insert View in Browser Link will link selected text to view in a browser and display the email as a web page

  • Insert Next Suggested Gift Value will insert a dynamic value based on the supporter supporter’s prior giving history. Read more about Next Suggested Gift here. The fallback text will be used if the supporter doesn’t have an HPC or MRC value on their supporter record.

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When inserting a campaign link (via the Special Field dropdown), you will be shown a screen with various options. The URL Type will change the options available on the screen. 

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  • Name: the name of the link for reporting purposes

  • URL Type: an Engaging Networks Page, Static Page or External URL. 

  • Pages: for a URL Type of “Engaging Networks Page”, this will list Live pages you can link to

  • Static Pages: for a URL Type of “Static Page”, this will list the Live static pages in your account

  • External URL: for a URL Type of “External URL”, this will set the URL of the link. This is recommend for non-Engaging Networks pages

  • Start page: for a URL Type of “Engaging Networks Page”, you can also choose to start on Page 2 instead of 1 if you want it to skip the first page (assuming this will be pre-populated. This does not auto-submit a petition though should Page 2 be a thanks page

  • Tracking Parameter:  for a URL Type of “Engaging Networks Page”, this shows you the tracking parameters available for that page. You can choose “Inherit” if you wish this to take the setting from the main message Settings (see above)

  • Append custom URL parameters

    • For a URL Type of “Engaging Networks Page”, this allows you to insert your own custom defined parameters to the campaign URL. This option will append the parameter and value you assign to the URL you’re inserting in the email.

    • For more complex parameter structures there is also the option to paste custom parameters. That allows several parameters to be pasted to be appended to the campaign URL (rather than appending each parameter individually).

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  • Insert Next Suggested Gift Value - This will display if the selected page is using a Next Suggested Gift string. You can configure text that will link to the page with NSG and it can also include the supporter’s NSG value in the text by including [NSG]. [NSG] will be replaced by the fallback text if the supporter doesn’t have an HPC or MRC value on their supporter record.

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