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The audience is
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the group of supporters who the broadcast campaign will
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Selecting your audience
The audience is who the message will go to and this step allows you to select supporters from your Engaging Networks database. This step will just determine the selection and not actually send the message yet.
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SMS If you have chosen to send SMS instead of (or as well as) Email, then note that we will only be able to send SMSs to supporters with a valid mobile number. Please refer to this article for more information |
As with most steps, you can skip this and go to a different step (e.g. Message) and go back to this task later.
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be sent to. You can create the audience or select from saved queries to determine the audience. This step can be skipped and configured later and changes can be made to the audience any time before the broadcast campaign is sent.
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SMS messages can only be sent to supporters with valid mobile numbers who are opted in |
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Using a Saved Query
You can used a Saved Query (created via the query builder made in Data & Reports > Export) by clicking on one of the queries listed so it is highlighted. It’s also possible to edit them here.
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It is recommended that the saved query includes a filter to ensure only opted-in supporters are selected – this does not happen automatically |
Once you’ve selected your saved query, click the orange
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Next Step: Start Building Your
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Message button to progress to building your message. You will be taken to the Message step.
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Creating a New Query
Click the orange “Create new query” button if you do not wish to use a Saved Query. This opens up the query builder, which allows you to use multiple filters to create your audience.
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There are four types of filter, which allow you to build your audience, filter it, exclude, and filter for a participation date for a page action. Within each section are multiple filters that allow you to base your query on supporter data; opt-ins and questions; page data such as advocacy actions taken, donations made or event tickets purchased; email activity; and lots more.
- The blue “Build your universe” filter is an OR type query – this means that the more filters you add, the bigger the audience. It adds them together. For example City=London and a Donation made on a page means that either can be true
- The green “Filter your universe” filter is an AND type query – this means that a supporter is selected here only if every filter within this section is obeyed. For example City=London and a Donation made on a page means that both have to be true
- The red “Exclude records” filter will remove anyone that obeys any filters you add here
- The grey “Participation Date” filter allows you to filter for page submissions (advocacy or fundraising) made on a day or date range
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It is recommended you familise yourself with the Query Builder if you wish to use this way of selecting supporters. |
You can also include an opt-in within this query, for example “Email opt-in” = “Y” would select those that have opted in. Placing this in the green “Filter your universe” area will ensure only opted-in supporters receive the email.
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It is recommended that the new query includes a filter to ensure only opted-in supporters are selected – this does not happen automatically. |
Once you have made your selections in the query builder, click
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Preview query to get the number of selected supporters, or
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Use query to save the query to your broadcast and continue building the campaign.
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You will then be taken to the Message step.
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The audience criteria should always included an opt in as supporters who have opted out are not excluded by default |
Editing the Audience
You can go back to the Audience step to review or edit your Audience while building the broadcast.
After the Audience is set or if the step is skipped, the message can be configured