This article is about the Reporting stage in a Marketing Tools broadcast, which is available once the broadcast has been sent. There are several stages which can be worked on individually (and in almost any order):
Setup – the name and type of broadcast
Audience – who the broadcast will go to
Message – the broadcast message itself
Testing – testing the message by sending tests to yourself, colleagues or a seed list
Sending – sending the message
Reporting – reporting on a sent message
Reporting on a broadcast
You can report on a Broadcast by clicking the Reporting stage when editing a broadcast, or by clicking on the reporting icon in the list of broadcasts under the Marketing Tools > Messaging > Broadcasts menu
The reporting screen is split into several areas with different statistics:
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This shows a line graph of opens over time. You can switch to By Hour or By Day
It also shows a pie chart showing the number of different types of activity – opens, clicks, converted, bounced, complaints. You can hover over the subject to view it: Links
This shows the number of clicks per link. If you have not named your link when adding it, a random code will show.
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