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This article is about the Reporting stage in a Marketing Tools broadcast, which is available once the broadcast has been sent. There are several stages which can be worked on individually (and in almost any order):

  • Setup – the name and type of broadcast

  • Audience – who the broadcast will go to

  • Message – the broadcast message itself

  • Testing – testing the message by sending tests to yourself, colleagues or a seed list

  • Sending – sending the message

  • Reporting – reporting on a sent message

Reporting on a broadcast

You can report on a Broadcast by clicking the Reporting stage when editing a broadcast, or by clicking on the reporting icon in the list of broadcasts under the Marketing Tools > Messaging > Broadcasts menu
The reporting screen is split into several areas with different statistics:

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This shows a line graph of opens over time. You can switch to By Hour or By Day

It also shows a pie chart showing the number of different types of activity – opens, clicks, converted, bounced, complaints. You can hover over the subject to view it: Links

This shows the number of clicks per link. If you have not named your link when adding it, a random code will show.

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