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To test the message, select “Send all variations of conditional content” and the different versions will be emailed to the test addresses when you click “Send Test Messages”.

Sending a split test

At the Sending stage, you can determine the percentage that the message will tested on. Just type in a number in the “Split Test %” box.

Split Test % - Percentage of the audience who will receive the test emails. For example, if the campaign has two messages and you choose 10% of the audience, 5% of the audience will receive one email and another 5% will receive the other email. Then after a winner is selected, the remaining 90% of the audience will be sent the winning email. For a 50/50 split, the value should be 100%.

Sending to the winner

If you have set the winner to be sent automatically, this will happen as set by your email settings

If you have set it to be manually sent, then you can go to the Reporting stage which is accessed via the list of broadcasts.

You will see an area like this:

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Marketing Tools – Broadcast – Sending a Message
Marketing Tools – Broadcast – Sending a Message
nameSplit test sending