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Subject – the subject of the email. Click “Special field” to insert User Data. These use fallbacks which kick in if the insert contains no data, for example “First name” with a fallback of “Friend” or “First name” with an entirely different fallback subject line with a User Data insert.
Preview text – abbreviated copy from an email that is displayed in supporter inboxes usually next to or underneath the subject line. This is automatically added to your emails when using Marketing Tools. There’s no need to add a placeholder in your template
Name – the name of the message, used for internal reporting and querying. This is suffixed with ” – Core” for your first main message. If you have additional conditional or split test emails within the same broadcast, this will ensure it is differentiated from them
Sender – who is the sender of the message. This can be managed via the edit icon within the sender box, or via the Hello menu > Account settings > Accounts emails of the type “Broadcast email sender”. Make sure that the sender’s domain is authenticated
Reply to – this can be “Same as sender” but you can have a different email address if you want supporters’ replies to not go to the sender. As of release 4.8, you You can manage reply to emails – create new, delete or edit existing reply to email addresses.
Tracking Parameter – the default tracking parameter for links in your message. Campaign links with a tracking parameter of “inherit” will use this value, meaning you can change several links in one go via this setting
Google Analytics -This will be the utm_campaign value included in your broadcast’s URLs
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